Atlanta has a well-deserved popularity as a various and welcoming city, so it’s pretty exciting to see the debut of a luxury hotel that embodies those ideals—FOUR, Atlanta. Located on the sting of historic Fourth Ward Park on a former industrial site, the hotel is correct in the town’s hip and happening heart: the Beltline’s Eastside Trail, Atlanta’s hugely popular pedestrian-friendly thoroughfare that winds past shops, bars, restaurants and residences.
The 16-story constructing, which incorporates a boutique hotel, a members-only club and 4 restaurants and bars, is the work of New city properties and CEO Jim Irwin and a Philadelphia-based hospitality company Method Co. Irwin is originally from Atlanta and gained his first experience as a developer in nearby Ponce City Marketexplains: “This is what our city deserves: a place that is both innovative and interesting – a thoughtful and purposeful destination.”
The revolutionary elements begin with the striking exterior of the property (designed by Morris Adjmi Architects), a singular four-sided concrete exoskeleton that may be a little bit of Paris’ Centre Pompidou with brutalist architecture. However you describe it, it’s officially the best constructing in the town of Atlanta (and the one constructing on this planet fabricated from cast-in-place concrete on 4 sides). But the commercial exterior belies the artfully designed interiors that outline each space. CEO and co-founder of Method Co Randall Cook explains the vision: “We hope FORTH is something our neighbors and people across Atlanta are proud to have in their city. A place they want to visit often and bring their friends and family to for a variety of reasons.”
Custom-designed furnishings are featured throughout the property, and you may snap photos in every room to research each look. Guest rooms feature floor-to-ceiling windows that allow for even greater views of the striking exterior architecture. Custom wallpaper, Bellino Fine Linens bedding, and Le Labo bath products complete the decor. Select suites also feature private terraces—including one suite with a wood-burning outdoor fireplace. Extended stays are also available, with 39 fully-equipped residential suites.
Food can be a priority here – it isn’t an afterthought or simply a method to meet a necessity of hotel guests, but reasonably highly inspired spaces designed to thrill and surprise – be it the 360-degree views at Moonlight, the rooftop cocktail lounge, the Mediterranean-inspired poolside vibe at Elektra or the splendid steakhouse luxury at Il Premio Italian steakhouse. Bar Premio, the café and bar within the hotel lobby, is certain to be a preferred hangout with its all-day offering of La Colombe coffee, pastries, salads and Italian sandwiches.
Yes, FORTH is a hotel, nevertheless it’s a multi-dimensional destination. Think of the park right outside the front door—where they’ve obtained an open container permit—perhaps you will just meet up with friends there and spend a day people-watching. Or perhaps it’ll be a festive night on the rooftop with its unparalleled 360-degree views of the town. Alas, you is likely to be more inspired by a spin class within the hotel’s two-story gym with floor-to-ceiling windows. Or you possibly can go for a personal membership to the FORTH Social Club, the primary of its kind in Atlanta, a members-only social club (read: no golf, no tennis). The private spaces include an expansive outdoor patio, dining room and lounge—all overlooking the park—and are inspired by the good tradition of the early Twentieth-century salon, where community luminaries would gather to socialize, share stories and learn from each other.
An iconic place, and this destination will certainly change into one, is just pretty much as good because the people behind it—and at FORTH, service is a defining element. It’s the type of five-star approach you’d expect from a luxury hotel, but here it’s married with quintessential Southern warmth and natural hospitality. It all seems like the subsequent big step for Atlanta hospitality, which comes when Irwin describes his inspiration for the hotel’s name: “The FORTH’s name comes from one of my favorite Ralph Waldo Emerson poems, which goes, ‘Go out into the world and learn to love it, mingling graciously with its joys and sorrows.'” It’s secure to assume that at FORTH there can be loads of socializing, mostly of the joyous kind.
Note to readers: Il Premio Steakhouse, Moonlight Rooftop Lounge and Member’s Club are scheduled to open later this summer. Call for more information.