Google got ahead of Apple and launched latest smartphones with AI.
On “Made By Google” event On Tuesday, Google punctuated the Pixel 9 launch with celebrity appearances and jabs at Apple. Keke Palmer and NBA All-Star Jimmy Butler were on stage, and Google executives demonstrated what the Pixel camera can do.
At the event, Google unveiled 4 latest Pixel phones powered by Google’s own AI assistant, Gemini: the $799 Pixel 9, the $999 Pixel 9 Pro, the $1,099 Pixel 9 Pro XL, and the $1,799 Pixel 9 Pro Fold, which unfolds into an 8-inch tablet.
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The Pixel 9 is Google’s first product line to ship entirely with Gemini Nano Multimodalitywhich suggests that users can access the AI assistant through voice, text, code, image and video. Users don’t must have a network connection for access to Gemini Nano and the Pixel 8 Proreleased last yr uses the identical system.
The “Made By Google” event often takes place in Octoberand the postponement to August, one month before Apple’s expected iPhone releasemay very well be Google’s try to outshine Apple, Bloomberg considered it.
Apple is reportedly launching Apple Intelligence this fall, bringing AI to the iPhone 15 Pro, Pro Max, and all latest iPhones. The latest upcoming phones could prompt Apple’s existing user base to upgrade their old iPhones for AI features.
Apple currently dominates the $61.5 billion US smartphone market, with the iPhone 58.81% of market share in comparison with Google Pixel 4.6%.
What can Google’s AI really do?
Google has brought AI to the tasks people use their phones for, like checking the weather. For example, the brand new Pixel Weather app offers an AI weather report, while Call Notes provides AI-generated transcriptions of phone calls which are stored on the phone moderately than within the cloud for security reasons.
Pixel Screenshots saves phone screenshots in a separate app so users can search through them using AI and never lose them of their camera roll. Pixel Studio’s image generator creates latest images immediately, and Google demonstrated tips on how to use the app to create party invitations.
Google Pixel 9 Pro and Pro XL. Image credit: Google
In Google’s pre-event ad, Gemini was asked to write down a breakup letter and begin it with “Dear old iPhone.”
But the primary Gemini demo took three attempts to get it working. Nevertheless, Google used this as a chance to strike one other blow against Apple by emphasizing that it was a live demo – a reference to Apple’s recorded those.
Google also claimed that the Pixel 9 has the “world’s first AI-powered camera” and compared a photograph taken with the brand new Pixel 9 Pro XL with the iPhone 15 Pro Max, without mentioning Apple by name.
.@Google makes a LIVE demo of Gemini and emphasizes that it’s a live demo that @Apple make ready-made demos and videos. It worked on the third try. #MadeByGoogle pic.twitter.com/BRKv6J3vGc
– Anshel Sag (@anshelsag) 13 August 2024
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