She also said her pre-existing perception that personal label foods could also be of lower quality has been challenged.
“I started to realize that the store brand, the store brand, wasn’t necessarily lower quality,” she said.
According to CoBank, consumer perception of personal label foods has improved significantly for the reason that last surge in interest in private label, across the time of the 2008 recession.
This means the increased share of personal label products in shoppers’ baskets is more likely to last more this time, the report said.
Empire Co. Ltd., the corporate behind Sobeys, FreshCo, Safeway and other grocers, said in its 2024 annual report that it plans to proceed growing and improving its private label portfolio.
In its 2023 annual report, Loblaw noted that customers’ increased give attention to value “boosted the company’s sales due to its strength in private label products, discount banners and personalized promotions.”
The company even launched a brand new discount grocery banner under its No Name brand this yr.
Grocers often not only get a greater margin on private-label products, but in addition view them as a variety of “loyalty program” that may keep shoppers coming back, Chapman said.
He believes retailers will work hard to maintain private label sales strong through latest products, marketing, promotions and shelf space.
