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Typically, franchises consider video as only a tool for ads or social media clips. But video can go much deeper than that – it will probably drive franchise development, support local franchisees, and ensure your brand stays consistent across locations. Here are 4 video types that almost all franchises overlook. If you permit them out, you would miss out on some serious growth opportunities.
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Franchise development videos
When recruiting recent franchisees, one other polished pitch just is not enough. What prospects actually need to see are real success stories. This is where franchise development videos shine – by specializing in the actual transformation.
Think about it: 92% of consumers prefer brands whose ads act like stories. Imagine a video through which a franchisee shares his journey from uncertainty to constructing a successful business – all with the support of your brand. Seeing real people on screen makes it relatable. Potential franchisees can imagine themselves in these stories, making them more more likely to trust and join your brand. Are you missing this kind of video? You could also be missing out on an enormous opportunity to construct an emotional reference to future franchisees.
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Customer testimonials
Customer testimonials are useful for constructing trust, but many franchises don’t utilize them to their full potential. Most franchisees haven’t got quick access to a library of those testimonials, meaning they’re missing out on a strong tool for constructing credibility of their markets.
Here’s the truth: 88% of consumers trust online reviews as much as they trust a friend’s advice (BrightLocal). Imagine if every franchisee could share testimonials from real customers of their area. This is a game changer. New customers can be way more more likely to select your brand after seeing locals raving about it.
Without these videos, franchisees are missing out on an easy but effective opportunity to construct credibility, keep brand messaging consistent, and increase sales.
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Training videos
One of the largest challenges in franchising is keeping the brand experience consistent across all locations. Since each franchisee handles things independently, a standardized training process is critical – and training videos make it possible.
Training videos provide a consistent technique to engage and train teams. Instead of every franchisee struggling to develop their very own methods, a shared video library sets the usual for all the things from operations to brand values.
Skip these? They leave franchisees to figure things out on their very own, leading to inconsistent customer experiences. With these videos, you will save time, reduce training costs, and construct a team that adheres to brand standards – leading to higher customer experiences and a stronger brand overall.
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Get to know the team videos
Consumers today crave authenticity. They need to feel connected to the people behind a brand. In fact, individuals are 2.4 times more more likely to view user-generated content as authentic in comparison with brand-generated content (Stackla). Meet the Team videos showcase the actual people in your organization, helping to humanize the brand.
This creates a way of community for franchisees. You’ll get to know the leadership team and supporting staff, making a more personal connection. And for purchasers, knowing who’s behind the brand creates trust and increases the likelihood that they are going to select your organization over a faceless competitor.
Without this personal touch, franchisees and customers may view the brand as just one other corporate machine. Meet the Team videos help your brand appear approachable and relatable, qualities that may make it easier to construct loyal relationships over time.
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Why video is significant for franchise growth
Videos not only attract attention, in addition they encourage motion. This is a big boost for franchise brands seeking to attract recent franchisees and native customers. Using the best varieties of videos makes your brand memorable, relatable and trustworthy in every location.
Brands that use video aren’t only for “marketing” – they’re connecting with people. From storytelling that pulls franchisees to testimonials that construct local trust to training videos that ensure consistency, videos can drive growth across the board. Don’t miss these opportunities. Start creating story-driven content that connects, converts and helps grow your entire franchise network.
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