Friday, March 6, 2026

BMO is replacing Air Miles with the brand new Blue Rewards program

Air Miles program members can proceed to make use of their earning cards and their miles will mechanically convert to Blue Points on the equivalent value with no motion required after they launch this summer. BMO Air Miles credit and debit cardholders can even give you the option to proceed using their cards without interruption and can receive additional program details in the approaching months.

BMO is revamping Blue Rewards with simpler, personalized perks

The bank said Blue Rewards will provide a simplified booking experience for Expedia Group flights, hotels and automobile rentals. It can even construct on recent changes, including the flexibility to earn points on grocery and grocery deliveries when receipts are scanned in-store using the Blue Rewards app, in addition to bonus points at most grocery retailers and wholesale clubs across Canada.

“Blue Rewards completely reimagines the loyalty experience with the customer at its heart,” said Mathew Mehrotra, group head of Canadian personal and business banking at BMO, in a press release. “With a digitally enabled platform, we are making one of Canada’s most iconic loyalty programs even better by offering collectors simpler, more flexible and personalized rewards, helping them make real financial progress every day.”

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Shell is leaving the Air Miles for Scene+ loyalty program

BMO acquired the Air Miles program in 2023 for $160 million after its U.S. parent LoyaltyOne Co. filed for bankruptcy. It is considered one of the oldest and largest loyalty programs in Canada with roughly 10 million lively users on the time of acquisition. Collectors accumulate airline miles through participating stores, services and payment cards, which could be redeemed for “aspirational rewards” equivalent to merchandise, travel, events and attractions.

Meanwhile, Shell Canada announced Monday that its long-standing partnership with Air Miles will soon come to an end because the fuel company joins the Scene+ loyalty program as an alternative. Scene+ has greater than 15 million members and is owned by Scotiabank, Empire Co. Ltd. and Cineplex Inc.

Shell’s inclusion allows members to earn points after they visit considered one of the fuel company’s 1,400 gas stations and convenience stores across Canada. The latest offering is about to launch in Alberta on March 3 and expand across Canada on May 26. As a part of this partnership, Scotiabank and Tangerine customers can even save with eligible payment cards at participating Shell locations. Shell customers can proceed to earn and redeem airline miles until March 2 in Alberta and May 25 across the remainder of Canada.

“We listened to our members when they told us they wanted a fuel loyalty partner,” said Tracey Pearce, president of Scene+. “As a leader in the fuel industry, Shell is an ideal partner for our ecosystem.”

Blue Rewards gains latest partners and retains over 400 brands

Air Miles had lost plenty of other major retailers in Canada within the years before its sale to BMO.

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BMO says Blue Rewards collectors will proceed to earn points from greater than 400 brands. New Blue Rewards program partners include Porter Airlines and Accor Group hotel brands equivalent to Fairmont Hotels and Resorts. Other latest partners include Instacart and MTY Group restaurants equivalent to Thai Express, Baton Rouge, Pizza Delight, Allo Mon Coco, Sushi Shop, Mr. Sub, Manchu Wok, Mucho Burrito and Jugo Juice.

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Via Canadian Press

Via Canadian Press

The Canadian Press is Canada’s trusted news source and a frontrunner in delivering real-time reporting. We provide Canadians with an authentic, unbiased source based on truth, accuracy and timeliness.

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