Monday, March 16, 2026

He turned automobile negotiations right into a $200,000-a-month business

He turned automobile negotiations right into a 0,000-a-month business

For $1,000, Tomi Mikula will do something most individuals fear: negotiate with a automobile dealer. The 33-year-old spent greater than a decade selling cars and automobile finance at dealerships before starting his own business and doing the alternative.

Now he uses the language of dealers and an encyclopedic knowledge of inventory to speak down sticker prices to buyers. His company, Delivrd, says it employs five skilled negotiators and generates about $200,000 in revenue monthly The Wall Street Journal.

Some dealers hate him a lot that they will not answer his calls. Others are glad to go toe-to-toe with a dealer opponent. Mikula livestreams some negotiations to 600,000 subscribers TikTok And YouTube. In a 27-minute call, a dealer called him a liar and commenced referring to him as “Bubba.” The video has over 700,000 views.

For $1,000, Tomi Mikula will do something most individuals fear: negotiate with a automobile dealer. The 33-year-old spent greater than a decade selling cars and automobile finance at dealerships before starting his own business and doing the alternative.

Now he uses the language of dealers and an encyclopedic knowledge of inventory to speak down sticker prices to buyers. His company, Delivrd, says it employs five skilled negotiators and generates about $200,000 in revenue monthly The Wall Street Journal.

Some dealers hate him a lot that they will not answer his calls. Others are glad to go toe-to-toe with a dealer opponent. Mikula livestreams some negotiations to 600,000 subscribers TikTok And YouTube. In a 27-minute call, a dealer called him a liar and commenced referring to him as “Bubba.” The video has over 700,000 views.

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