Zwift screenshot
Zwift has significantly increased its subscription cost, from $14.99 monthly to $19.99 monthly.
That’s a rise of greater than 30%, while UK subscribers face a good larger proportional increase. There, Zwift subscribers go from £12.99 to £17.99.
You can avoid wasting money by signing up for a yr, which is a two-month break. These annual subscriptions were launched at the top of 2023.
I asked Zwift in regards to the reasons for the jump up.
“We have worked hard since 2017 to maintain prices. In response to rising costs and inflation, we have changed our membership fee to support the evolution of our platform experience,” Zwift told me.
“We are proud of the additional platform benefits introduced since 2017 that Zwifters now enjoy every day.”
In 2017, the price of Zwift increased from $9.99 to $14.99 within the US and from £7.99 to £12.99 within the UK.
This caused an identical level of pleasure for them too, and was proportionally a good greater jump than this increase in 2024. As some X users have noted, it might be seen as dangerous for Zwift to extend prices, a minimum of within the weather is improving in some key markets.
Some cyclists use Zwift, and indoor cycling generally, within the colder months when being outdoors within the cold and rain seems less attractive. The 2017 price increase took place in November, which might be a natural solution to stop people from fleeing this service.
However, Zwift is a world platform and this timing may allow the platform to cover subscriber losses because of weather and price changes.
Despite being an incredible platform, Zwift hasn’t had the best of recent years after seeing an enormous influx of interest and fans during lockdowns in 2020.
In February 2024, the corporate announced greater than 100 layoffs and the resignation of co-CEO Kurt Beidler. This was estimated to represent greater than 20% of the workforce and was the third significant round of workforce reductions, following previous rounds in March 2023 and May 2022.
Fortunately, Zwift announced plenty of recent features for the platform in late April, including a climbing-focused expansion called The Grade (due in June) and various user interface updates. You can see the total overview on Zwift Blog.
