Voila! WILLIAM ABADIE as ANTOINE LAMBERT and LILY COLLINS as EMILY in episode 102 of EMILY IN PARIS … [+]
As just a little girl, I all the time dreamed of going to Paris. I grew up in a really poor a part of Connecticut and never thought I might ever go there. Part of my inspiration was the movie Funny face starring Audrey Hepburn and Fred Astaire, the acclaimed 1957 film about a fantastic model who’s photographed in France. Oo-la-la! It was a dream. And I used to be even near attending to Paris once I was in sixth grade – I won first prize in a fashion contest run by the Singer Sewing Company – but unfortunately I didn’t make it to the national championships. I only had a transportable gramophone – it wasn’t until just a few years later that my family and I actually went on a three-day trip to Paris after visiting family in Poland. (and it wasn’t until I became a luxury travel author that I visited beautiful places just like the Four Seasons George V and that Shangri La .
Well, evidently A LOT of individuals, similar to me, are inspired to travel to France by watching a movie about France.
And now the French marketing department called Atout France (the French tourism development agency) has a proper partnership with Netflixfor the entire of 2024, based on a brand new study to just do that – encourage tourism to France. Based on the outcomes of this study by the Basis Research Institute, Netflix and Atout France have signed a commitment to extend the attractiveness of France. To mark the occasion, they’ve unveiled an promoting campaign “You can always imagine more of France” and an incredible latest digital guide to assist viewers discover France through Netflix movies and series – more on that in a moment – so you possibly can literally follow in Emily and Lupin’s footsteps and discover their favourite places in France – and lots of hidden gems. The guides will remain permanently accessible Here.
The site can be updated with latest locations as latest movies and series filmed in France are released.
Netflix recurrently puts France within the highlight with its French and international productions shot in France. A brand new study by the Basis Research Institute shows that the printed of those movies and series increases France’s cultural and tourist attractiveness. Who hasn’t felt the urge to travel while watching a movie or TV series from the comfort of their sofa? Lupin, Lost Bullet, Crime, Transatlantic, Miraculous, School Life… It shouldn’t be just Emily in Paris that makes you should discover France. According to the baseline study of American, Japanese and German viewers, viewers who’ve watched French shows on Netflix are thrice more prone to name France as their primary travel destination.
Here again some elements from the study on the impact of cinema and tv dramas on tourism, which was carried out by the National Council for Cinema in France in January 2024.
· Foreign series or series for foreign platforms filmed in France are an actual hit: 79% of tourists surveyed said that they had seen at the very least one in every of the movies proposed (in comparison with 39% in 2018), with the preferred lupine And Emily in Paris.
For all tourists surveyed, this attraction lies in the flexibility of movies shot in France – whether French or foreign – to convey a really positive image of France (91%) and to present the country as an interesting destination (93%).
· In addition to being encouraged to go to France, one in ten tourists took the plunge and decided to return to France after watching a specific film or series. The most often spontaneously cited works are Emily in Paris And Lupine.
Here is the million dollar query: As a results of this latest partnership with Atout France, is Netflix France currently developing latest movies and TV shows specializing in France to spice up tourism? A spokesperson for Netflix France, Sara Durand, told me the next: “These are creative choices and we will not impose any constraints on writers, directors and showrunners. But with 20 French productions per year, we have projects that include locations in many French regions, including overseas territories. In addition, we mainly shoot in natural settings.”
Marie-Laure Daridan, The Director of Institutional Relations at Netflix France said: “We are proud to present France in over 190 countries around the world. By working with Atout France, we want to help you discover or rediscover France and its treasures on screen.”
In addition, Netflix subscribers who’ve seen these movies and series are generally more inclined to explore French culture by continuing the experience in their very own way:
•63% wish to visit cultural sites and monuments
•61% would love to learn more about culinary specialties
•58% wish to explore the French cities depicted on screen
By reaching audiences that will otherwise not have access to French productions, Netflix offers people the chance to find France another way.
Caroline Leboucher, General Manager of Atout France, explains: “Thanks to a new travel guide and an interactive map, visitors can discover the French landmarks and places that feature in Netflix films and series, including lesser-known places alongside iconic sights and destinations.”
The collaboration between Netlifx and Atout France has resulted in a brand latest guide, an internet site (netflix-en-france.fr), which inspires each foreigners and French people to find France from a brand new perspective through a number of 70 places. It offers 12 routes based on favorite series/movies or topics. There can also be the choice to own individual instructions. Finally Interactive map is offered to find all of the locations listed.
The aim shouldn’t be to guide tourists to the preferred places, but to assist them discover latest places to get to know France in all its diversity and sweetness. Important point: all places have been contacted and have agreed to be included within the guide.
In the long run, the guide can be enriched with filming locations for upcoming series/movies.
Travel guides include Gourmet France, The France of Emily and Sporting France.
One of my favorites is “The Hidden Paris,” where you possibly can follow within the footsteps of Assane Diop – also often known as Lupin, the gentleman thief. You can go where the famous thief likes to go. One such place is, for instance, the famous, famous, famous flea market at Porte de Clignancourt – an incredible place where I discovered many bargains. Among them: a high fashion skirt for less than $20, beautiful artwork, antique Limoges figurines, and maybe one in every of my favorite pieces: a small, old copy of a Chair carrying – the old horse-drawn sedan chair used to move royalty through the reign of the French King Louis XIV. Upholstered in velvet, it was the mode of transport utilized by the wealthiest people.
And what when you cannot get to the airport fast enough in any case that? Then stay tuned. There’s a brand new perfume in the marketplace that translates to “journey to France” and comes from Fragrance Du Bois. It’s made in Paris and will offer you a sensual trip to the City of Lights.
One sniff and it is advisable to pack your suitcase straight away. journey to Paris embodies the essence of the inimitable French style that glides down runways and the pages of glossy fashion magazines. It may remind you of the heady patisseries, luxury boutiques and couture houses on the eponymous Rue Saint-Honoré. It comprises top notes of rum, orange blossom, middle notes of jasmine and honey and base notes of vanilla and oak mix. The fragrance costs $385 Here and at Neiman-Marcus.
Be sure to spray some on while watching TV! It is so good!
For more about my wanderlust and wellness travels please follow me on Instagram at @DebbiKickham.
