The opinions expressed by Entrepreneur contributors are their very own.
Unless you reside in a distant area, you have heard of ChatGPT and its developer OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it also has its drawbacks.
Milder criticisms include creating generic content, not supporting the brand voice or tone, and never connecting with the audience. These are pretty dramatic drawbacks for a technology that is imagined to be so groundbreaking, they usually’re hindrances you have probably encountered in your individual use of AI.
There’s excellent news. With a custom GPT, you may take AI to the following level. You can say goodbye to generic, boring copy and hello to on-brand, custom content that engages from the beginning.
Related: 5 Ways ChatGPT Can Help Your Business
What is a custom GPT?
A custom GPT is the following step within the AI ​​evolution, at the least for people and organizations trying to construct their brand and increase brand awareness amongst their audience. It’s a free option available to any ChatGPT Plus subscriber and essentially means that you can create a custom AI that knows all the things about you and your online business.
Instead of using traditional training materials, the OpenAI team uses your brand information to coach the AI. The result? A customized version of ChatGPT that is exclusive to your brand.
Related: How Generative AI will revolutionize the long run of your brand
The proof is in practice
In the ever-evolving entrepreneurial landscape, I recently had the privilege of adding a custom ChatGPT to my toolkit. Built by an experienced team, this AI wonder was trained with insights from my articles and brand advice and tuned to my unique tone of voice. I used to be thrilled to find that it could perfectly mimic my style (skilled, but still approachable and friendly) and supply brand advice that I might have given myself.
Why should I allow myself to get replaced by AI? Am I planning my very own obsolescence? Not within the slightest.
The goal is to create an ally with whom I can share my expertise – an AI-powered alter ego that may reply to questions, comments and requests similar to I can. It’s also a crucial tool to provide potential latest clients a taste of what working with me is like.
How did the experiment go? What advantages did I achieve and how are you going to use them for yourself? Here is a temporary overview of my experiences.
Improved brand consistency
The primary good thing about a custom GPT is that it ensures brand consistency across different touchpoints. Whether persons are in search of advice, asking questions, or otherwise wanting to interact, a custom GPT reflects your brand’s unique voice and identity. These will not be generic robots, but tailored allies designed to reply in the identical tone and elegance and adapt seamlessly to your brand. This not only strengthens your brand image, but in addition creates a deeper connection together with your audience.
Effortless communication
With my customized GPT taking good care of day-to-day issues, I’ve gained precious time to deal with the core features of my business. That’s something every business owner appreciates. It’s also helped simplify communication and increase overall efficiency.
When it involves customer relationships, the custom ChatGPT handles routine inquiries so I can deal with constructing stronger connections. It’s not nearly answering questions; it’s about providing a private touch that goes above and beyond and makes customers feel truly cared for.
Instant expertise at scale
Scaling my entrepreneurial efforts has been seamless because my custom ChatGPT effortlessly shares brand advice derived from and consistent with my work across platforms. Whether I’m interacting with one client or 100, the AI ​​manages to deliver advice and guidance that aligns with my goals for professionalism and expertise. That’s great news for business owners, entrepreneurs, and others attempting to scale their brands without burning out.
Dynamic adaptability to trends
The world is evolving faster than ever before. It seems not possible to maintain up with trends and changing market dynamics. However, my custom GPT could be retrained with latest data and directions, so I’m at all times one step ahead. That’s a key profit for anyone who desires to stay relevant today.
Related: How ChatGPT will dramatically change the influencer space
Time-saving creative sparks
ChatGPT doesn’t just answer questions; it sparks creativity. Whether you are stuck on a branding concept or searching for inspiration for the name of your latest business enterprise, AI’s unique insights and suggestions function a springboard for creative endeavors and speed up the ideation process. This generally is a major advantage on the subject of creating marketing materials and content in your audience and even writing a marketing strategy to get your idea off the bottom.
The team you missed
Entrepreneurs and solo entrepreneurs often attempt to do all the things themselves. You probably handle marketing, market research, customer support, electronic message, and more yourself. That leaves little time to deal with other things, like spending time with family and friends. A custom GPT can turn into the team you have been missing and, in lots of cases, take over these tasks for you, saving you time, reducing costs, and keeping you sane.
Essentially, a custom GPT acts as a force multiplier, allowing you to do more, from engaging together with your audience to constructing a stronger brand, without burning out. From streamlining communications to answering questions and providing guidance to engaging with leads at various touchpoints inside your funnel, a custom GPT might be just what you could kickstart your success.
Related: What does ChatGPT mean for the long run of business?
A world solution for leaders within the highlight
For outstanding figures comparable to business leaders and public figures, handling a continuing influx of requests could be overwhelming. A chief example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing on his wealth of experience, this customized GPT delivers inspiring and actionable advice for entrepreneurs and proves its effectiveness as a precious tool for leaders. It extends mentorship and provides insight on a world scale, reaching a various audience without limitations of time zones or physical presence. Since it includes information from multiple sources, including a replica of his book, interviews, podcast episodes, and other writings, it becomes a flexible tool for sharing expertise on various topics.
Approach the AI ​​revolution with caution
While the advantages of custom GPTs are obvious, it is vital to proceed with caution when integrating AI. Human-to-human interaction is at all times the popular option. And as AI evolves, it ought to be viewed as an ally that works alongside you, not a alternative for you. Maintaining the human touch in your online business stays crucial.
My suggestion? Use a custom GPT to unencumber more time to do what you do best and supply much-needed human interaction at key touchpoints. Let your AI handle mundane but essential tasks that you simply would not put your time or expertise into properly.
Ultimately, a custom GPT can provide essential automation, reduce costs, increase efficiency, prevent time, improve the client or client experience, and increase the accuracy of interactions. Creating a GPT tailored to your online business is step one to constructing a stronger, more resilient brand and achieving higher balance in your individual skilled life.
