Friday, March 13, 2026

Companies are using “sociologists, psychologists and anthropologists” to bring their employees back to the office

Companies are using “sociologists, psychologists and anthropologists” to bring their employees back to the office

Bosses have tried every thing to persuade their employees that they’re happier on the office than at home – from free lunches to subsidized commutes. When that did not work, they tried to place a stop to it.

Now indignant employers need to know what motivates their employees.

Neil Murray, CEO of Work Dynamics at real estate services group Jones Lang LaSalle (JLL), said firms are examining every corner of their employees’ mindsets to seek out the correct formula to bring them back to the office.

Most bosses need to have their employees back in front of them, no less than in a hybrid model, but are fighting resistance from employees who’re used to flexibility.

Murray’s department advises major firms on their real estate footprint, covering every thing from the sustainability of an area to how employees interact with that space – the latter of which is becoming increasingly essential for firms to think about before spending a fortune on prime office space.

Change space

He describes a brand new approach to designing these spaces as “a moment of reinvention of space” that emphasizes human behavior.

“Sociologists, psychologists, anthropologists. You get input and everyone has slightly different opinions,” Murray said Assets.

Murray says this mindset has modified dramatically for the reason that COVID-19 pandemic and corporations now have to take into consideration how their office space can profit employees.

“You completely change that paradigm and think, ‘Why do I even need space when I can do my business virtually? What’s the purpose of this?’ And then you need input from different people to try to think psychologically about what makes people feel comfortable.”

The way forward for real estateA brand new report from JLL, released Thursday, examines corporate office space requirements after the AI ​​revolution. Companies will likely focus more on the social impact of spaces, prioritizing “wellness, hospitality and entertainment,” the authors say.

However, this doesn’t mean that the answer to the growing office job shortage lies in a series of attractive workplace extensions resembling gyms and cinemas.

JLL’s Murray says his group has tested every possible amenity that would lure employees back to the office, including free lunches or coffee machines, but there is no such thing as a silver bullet.

“The most attractive incentive to bring people back is other people,” he says.

Creating an office that brings them together is becoming a generational struggle, in response to Murray.

The psychological differences between Gen Z employees and their older counterparts are proving to be considered one of the aspects driving a reassessment of office space. Murray says studying at a distance university before graduating in a hybrid work environment has modified the needs of young employees in comparison with their predecessors.

“There are certainly some collective psychological differences in this generation in terms of expectations,” Murray said.

Office space

Beyond generational and incentive-based considerations, Murray says firms that use force to recruit employees will not be very successful.

“For those who try to impose regulations and require three days, we see pretty much the same number of participants as those who do not enforce a regulation, and it levels off at just under three days a week.”

Murray says firms typically comply with a three-day hybrid model, adding that younger and older employees spend more time within the office than mid-career employees.

Speak with Assets In February, Murray’s colleague, EMEA CEO Sue Aspey Price, said that firms that asked their employees to return to the office 4 days per week did so within the expectation that they might only come back for 3 days.

Aspey Price explains that changes in office space requirements as a result of the COVID-19 pandemic have led to job cuts.

“If everyone followed the current guidelines, many businesses would not have nearly enough space,” she said.

“If all work crews came on these days, the likelihood of them having enough space would be almost zero.”

Murray believes offices will return to designated workspaces for workers as a countermeasure to widespread hot-desking, even when which means employees take turns sitting at their desks on a given day.

“When you consider that everyone is moving towards complete tasklessness, where is the space for oneself and where is one’s own personality?”

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