“Our advice to artists is not to change prices at the start (of a sales period), that fans won’t like it, that fans will misinterpret it, that fans will object to it, but it’s their decision,” he said.
When prices are modified, it’s actually because artists and promoters are “too optimistic and demand doesn’t meet their expectations, so they lower prices.”
“But some others immediately realize that they have underpriced,” he said.
When reacting to this realization, fans are sometimes confused and blame the platforms, Wall said.
Their outcry often does not imply much change because governments have many other problems that need their attention, Moore said.
“For a politician, they think, ‘Do I concentrate on housing?’ Do I concentrate on picking up trash and keeping the streets clean, or do I spend my political capital running a giant deal?’” she said.
And even in the event that they wish to take care of the live events industry, they need to take care of the music: for a lot of shows there won’t ever be enough tickets to fulfill demand.
Ticketmaster, for instance, has said that Taylor Swift would need to play greater than 900 stadium shows – almost 20 times the variety of live shows she is doing for her Eras tour – simply to satisfy all of the fans who wish to see her.
