More and more firms are benefiting from the advantages total solar eclipse will darken skies across North America on Monday.
In the snack department alone, Krispy Kreme is partnering with Oreo to sell a limited-edition donut cookie creation. Sonic Drive-In sells a “Blackout Slush Float.” And Frito-Lay’s SunChips has unveiled a brand new flavor that can only be available throughout the nearly four-and-a-half-minute duration of the celestial event.
MoonPie also launched a Smackdown campaign themed “Sun vs. Moon,” while the chocolate snack maker promotes its “Eclipse Survival Kit,” which consists of 4 mini MoonPies and two pairs of Eclipse glasses.
Meanwhile, airlines similar to Southwest and Delta have announced eclipse viewing routes. And beyond the promotions of massive brands and small businesses along the 115 mile (185 kilometer) wide predominant trail are leaders in meeting incoming tourist demand.
Some cities and native providers were there Anticipation of the heavenly event and its huge crowds for years. There are tons of special eclipse goggles on the market, together with t-shirts with clever slogans and other astronomical souvenirs. Other offerings include eclipse-themed beer, special dining packages and watch parties at amusement parks, wineries and zoos.
Marketing around rare events just like the sun disappearing behind the moon is nothing latest.
In 2017, the last time the U.S. experienced much of a complete solar eclipse, quite a few firms got in on the motion — including Krispy Kreme.
The Charlotte, North Carolina-based company previously released limited-edition chocolate frosted donuts for the 2017 solar eclipse, and these treats have been coming back ever since. However, that is probably not the case with this yr’s Total Solar Eclipse Donut. According to an announcement from the chain this week, the Krispy Kreme-Oreo combination will likely be available Friday through Monday.
