After Google delayed the removal of third-party cookies from its Chrome browser, the corporate announced on Monday that it could not remove the info files in spite of everything.
In a blog post In an announcement released Monday by Anthony Chavez, vp of the Google Privacy Sandbox initiative, Google said the corporate won’t remove cookies to “support a competitive and thriving marketplace that works for publishers and advertisers.” Cookies are a primary source of user information for advertisers seeking to serve targeted ads.
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Instead, the corporate is offering users a brand new privacy option that remains to be under development and approval.
“With that in mind, we’re proposing an updated approach that gives users more choice,” Chavez explained. “Instead of rejecting third-party cookies, we would introduce a new experience in Chrome that allows users to make an informed choice that applies to all their browsing behavior, and they could adjust that choice at any time.”
In 2020, Google has announced it desired to abolish cookies by 2022 and has been working on it since then.
In December 2023 Chavez said that the Privacy Sandbox initiative working on “Phase out” cookies in Chrome and as a substitute implement Tracking Protection (a feature that robotically restricts cookies) for a small variety of Chrome users, with the unique plan being to remove all third-party cookies from Chrome. delayed several times Most recently it was stated that this might be the case by the top of 2025.
“Third-party cookies have been a fundamental part of the Internet for nearly three decades,” said a Google blog post it says. “While they can be used to track your website activity, websites also use them to support a range of online experiences – for example, helping you log in or showing you relevant advertising.”
Cookies are essentially packets of text containing data based on user behavior that advertisers and publishers use to create content and ads that best match users’ interests. However, if this data falls into the improper hands, it might even be used for surveillance purposes and is a breach of private data protection.
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Google’s parent company Alphabet is anticipated to report its second-quarter 2024 results after the market closes on Tuesday.
Since Tuesday afternoon was above 50% over a period of 1 yr.
