Google introduces two of its Android-equipped smartphones, the Pixel 8 and Pixel 7a … [+]
Google has repeatedly slashed the value of the Pixel 8 and Pixel 8 Pro since late last 12 months, but its latest move might be its biggest yet.
The company has slashed £300 ($378.87) off the value of the Pixel 8 Pro for UK buyers. That’s certainly one of the most important discounts the corporate has given because the phones launched last October – and much surpasses the last sale within the US. That’s on top of increased trade-in prices in your old device, which may knock an additional £665 ($839.84) off the handset’s price – more on that below.
Elsewhere, the bottom model of the Pixel 8 gets a less steep £150 ($189.44) discount, while the Pixel 8a is £50 ($63.15) cheaper. Google has kept its long-standing discounts on the Pixel 7 range, with £150 off each the bottom and Pro models. The Pixel 7a can also be all the way down to £799 ($1009.07), which is deal on a powerful Pixel phone that is barely a 12 months old.
Google can also be offering one other £50 voucher towards the acquisition of a Pixel 8. The only catch is that you may have to earn it by playing a boring football game commemorating Euro 2024. I played along so that you haven’t got to, and principally you possibly can win the voucher or one other prize if you happen to’re chosen from amongst other entrants in a prize draw. The game takes around a minute, so it’s still price participating, but don’t hold your breath.
The trade-in deal, as usual, sees Google offering the very best price for Apple devices. The iPhone 14 Pro Max fetches the complete £665, which is not a nasty deal considering it’s almost two years old. But an Apple handset that also has years of software support left is never price a trade-in. A more realistic phone at hand over, the iPhone 13 Pro Max, is valued at a really reasonable £537 ($678.18). Similarly, the iPhone 12 Pro Max is price £450 ($568.31), in accordance with Google.
The Galaxy Z Fold 4 is valued at £317 ($401.07), while the Galaxy S23 Ultra fetches just £320 ($404.13). Google doesn’t value its own devices much when trading in either, with the Pixel 7 Pro and 6 Pro bringing in £258 ($325.83) and £194 ($245.00) respectively. Interestingly, Google doesn’t appear to be taking the most recent flagships from Samsung or Apple, which might be a tacit admission that (sensible) people rarely trade in recent phones for other recent phones.
Like Samsung, the goal of Android device makers like Google is to capture lucrative iPhone owners, especially within the age of AI subscription services. That’s why there have been so many enhanced trade-in offers in recent months, especially on Apple technology.
Google took this practice to the subsequent level last month when it launched a trade-in offer that valued the sixth-generation Apple iPad, which was selling for under $100 on eBay, at $399 when you purchased the Pixel tablet. The offer caused a lot excitement that Google pulled it the subsequent day, but confirmed to me that it might honor that price for the lucky few who made it through the gate. The lesson here is to carry onto your old tech and keep watch over the most recent deals by clicking the follow button below.
