Updated June 2 with Apple’s upcoming special offers for the whole Mac family
A glance back at this week’s news and headlines from Apple, including the most recent iPhone 16 Pro specs, iOS 18 details, Apple’s AI marketing plans, an OLED MacBook Pro, a special iPhone 14 Pro deal, Apple TV for Android, and a significant iPad Pro change.
Apple Loop reminds you of a number of the many discussions surrounding Apple over the past seven days. You can even read my weekly roundup of Android news here on Forbes.
An attendee looks on the brand recent Apple iPhone 15 Pro (Photo by Justin Sullivan/Getty Images)
iPhone 16 Pro Details
More details in regards to the iPhone 16 camera specs have come to light. Not only will each iPhone 16 model feature a 48-megapixel essential camera, however the resolution of the secondary cameras may also be increased on the Pro models:
“…there’s one more change that will apply to both Pro iPhone sizes, and that’s the ultra-wide camera, which is expected to jump from 12 megapixels to 48 megapixels. As always with phone cameras, the intended benefit is mainly to improve low-light performance, where smaller sensors with smaller pixels typically struggle.”
(Forbes).
Apple’s AI plans for iOS 18
A number of weeks after the launch of the iPhone 15, Google launched consumer AI for smartphones with the Pixel 8 and Pixel 8 Pro. Since then, Apple has been watching the competition pull ahead when it comes to AI and is unable or unwilling to react until WWDC next month. What is the corporate planning?
“People familiar with the matter told us that Apple is working on AI-powered summarization and greatly improved audio transcription for several of its next-generation operating systems. The new features are intended to provide significant efficiency gains for users of the standard Notes, Voice Memos, and other apps. Apple is currently testing the features as feature enhancements for several app updates scheduled to arrive with the release of iOS 18 later in 2024.”
Marketing Apple’s AI service as secure
Apple likes to speak in regards to the privacy and security of user data across all of its online cloud services, so it should come as no surprise that the corporate can also be trying to advertise privacy in AI data processed within the cloud:
“The Information claims that Apple has found a way to process user data in a way that keeps it confidential throughout. It says Apple has evolved its Secure Enclave designs to enable such a programming model… However, the exact details of how this will work are still unclear. The Information said it remains unclear how Apple can maintain the security model when a single chip in a data center (of course) is executing requests from many users at once.”
(The informationabove 9to5Mac).
An OLED MacBook Pro is coming
Demand for OLED displays suggests that Apple will introduce OLED for the MacBook Pro platform in 2026, writes Ricky Park, senior analyst at Omdia Display. With the iPad Pro already having made the jump, Apple’s laptops won’t be far behind.
“According to Omdia’s long-term display demand forecast tracker, demand for OLED displays in mobile devices is expected to grow 37 percent from 2023 to 2031. This substantial growth reflects a significant shift as many technology companies, including Apple, increasingly incorporate OLED panels into their high-end notebooks and tablets.”
(MacRumors).
Apple offers recent price offer for the iPhone 14 Pro
While Apple recurrently sells refurbished iPhones, iPads, and MacBooks, it has been hesitant to do the identical with the iPhone Pro family. That modified this week with the discharge of the 14 Pro.
“Apple has a clear policy for its Pro iPhone models: They’re on sale for a year and then phased out when the next Pro model comes out. Regular iPhones stay on sale longer, and you can still buy the iPhone 13 and iPhone 14 alongside the latest iPhone 15. Now, in an unusual move, Apple has suddenly added the iPhone 14 Pro and iPhone 14 Pro Max back to its refurbished store.”
(Forbes).
Updated: Apple prepares Mac deals
Apple’s special offers – akin to placing an iPhone Pro within the Apple Refurb Store – are usually not as common as those of its Android-based competitors. What Apple does recurrently do, nevertheless, is its “Back To School” promotion, in addition to attractive deals to bring recent users into Apple’s cloud and utilize existing hardware inventory at the tip of its life.
Bloomberg’s Mark Gurman has the primary details on this yr’s offering, which focuses heavily on the Mac family:
“This is an important event for Apple, which needs to work through its inventory of old Macs before it begins a major lineup overhaul with M4 chips. New releases will begin this fall with the MacBook Pro, Mac mini and iMac. The back-to-school promotion could also help draw attention to the iPad, which was redesigned in May.”
(Bloomberg).
Customers buy Apple workstations (Photo by Costfoto/NurPhoto via Getty Images)
Apple TV for Android
Why is Apple in search of a senior engineer to develop “a TV and sports app?” Mark Gurman cites Apple TV+ and a possible appearance on Android as the explanation for in search of a brand new worker on this area.
“The move suggests the company is trying to gain market share in video streaming – and putting aside its rivalry with Android to attract additional users. It’s rare for Apple to develop software for Google’s Android that competes with the company’s iOS platform.”
(Bloomberg).
And finally…
Stop the press! It’s going to be the largest change ever to the iPad. It’s going to revolutionize tablet computing in a way that only Apple can. Are you ready?
“As landscape use becomes more popular, Apple product designer Molly Anderson said a landscape Apple logo is possible on future iPads. “We’re fascinated with it. The iPad has long been a product utilized in portrait mode, but we’re using it increasingly in landscape mode.”
(MacRumors).
Apple Loop brings you the highlights every weekend for seven days here on Forbes. Don’t forget to follow me so you do not miss any future coverage. You can read last week’s Apple Loop here, or this week’s edition of Loop’s sister column, Android Circuit, can also be available on Forbes.
