Tuesday, March 10, 2026

Meta shows that its AI spending is already paying off with significant profit increases

Meta shows that its AI spending is already paying off with significant profit increases

This photo taken on February 27, 2024 shows Mark Zuckerberg, the top of U.S. technology giant Meta, chatting with reporters on the Japanese prime minister’s office during his visit to Tokyo.

STR | JIJI Press | AFP | Getty Images

Meta-platforms reported better-than-expected quarterly results on Wednesday, delivering revenue on the high end of its guidance due to a roughly 22% increase in promoting spending. While there are still concerns in regards to the company’s aggressive AI spending, we imagine these investments pays off in the long term.

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