Apple Inc. is planning its biggest product launch of the yr on September 10. At the event, the corporate will unveil the most recent iPhones, watches and AirPods, people aware of the situation said.
Although the timing has not been announced, the corporate is preparing for that date, which falls on Tuesday, said the people, who asked to not be identified since the plans are confidential. The unveiling will likely be followed by the phones happening sale on Sept. 20, according to Apple’s typical approach in recent times.
A spokesman for Cupertino, California-based Apple declined to comment.
The launch is crucial for Apple as the corporate has suffered from sluggish sales of its smartphones and wearable devices in recent quarters. A September 16 release of the brand new iPhone 16 would mean that a part of the device’s sales could be booked in the present period – Apple’s fourth fiscal quarter – during which the corporate expects revenue to grow by about 5% year-on-year.
A bigger portion of sales are generated in the next quarter, which coincides with the vacation season. Analysts have predicted that sales will rise 7% to $128.4 billion during this era.
The iPhone 16 could have larger screens on the Pro models and latest camera features, akin to a dedicated button for taking photos. The company can be introducing a set of artificial intelligence tools called Apple Intelligence. Overall, though, the phones won’t be much different from last yr’s models.
Apple’s wearable devices are actually undergoing major changes. The Apple Watch Series 10 models will likely be thinner but have larger screens. And Apple is Revision of the AirPods series with latest low-end and mid-tier versions. For the primary time, the corporate will offer noise cancellation on its mid-range AirPods, and the entry-level model will likely be updated for the primary time since 2019.
The company also plans to convert its Macs to M4 processors later this yr, but Mac updates typically don’t appear until a couple of month after the annual iPhone launch.
To that end, the corporate has stepped up testing of 4 latest Mac models to make sure compatibility with third-party applications, in line with developer test logs obtained by Bloomberg News. This is a crucial step ahead of the brand new devices’ launch. The Macs released are called “16.1,” “16.2,” “16.3” and “16.10.”
They are all models with base versions of the M4 chip. Three of the Macs have a complete of 10 cores of their central processing units, or CPUs, while a low-end version has a complete of eight cores – a measure of performance. The versions with 10-core CPUs even have 10-core GPUs, or graphics engines. The model with an 8-core CPU has an 8-core graphics engine. They all have either 16 or 32 gigabytes of memory.
The 10-core CPU has the identical specs because the M4 processor within the iPad Pro, including 4 high-performance parts and 6 efficiency-focused cores. However, the fourth chip seen within the developer logs only comprises eight cores, split between 4 high-performance parts and 4 efficiency cores.
Bloomberg News has reported that a smaller Mac mini, latest MacBook Pros and updated iMacs with M4 chips are expected to reach later this yr.
