Wednesday, March 11, 2026

Squarespace CMO Kinjil Mathur got her first job through Yellow Pages

Squarespace CMO Kinjil Mathur got her first job through Yellow Pages

Finding a job is hard without delay—ask any Gen Z graduate who’s liable to being “unemployable.” But Squarespace’s head of promoting, Kinjil Mathur, says that is been the case for a very long time, which is why she needed to get creative when she began nearly 20 years ago.

The New York-based executive has worked within the elusive worlds of technology and fashion, working her way up at Conde Nast, Saks Fifth Avenue and Foursquare to the chief suite of $6 billion software services company Squarespace.

Contrary to the notion that Generation X and aging Millennials would have it easier, Mathur didn’t expect to give you the option to leap straight right into a job together with her finance degree within the 2000s.

Like many graduates today, she remembers being “worried about her future” and considering outside the box to achieve real work experience.

“Every summer I tried to find an internship,” says Mathur Assets. “I just wanted to achieve experience.

“In my first yr at university – and this offers away what I mean – we still had Yellow Pages phone books that had the name and phone variety of every business and person on the town.

“I looked at the industry directories and started calling companies and asking if they had internships available and if I would be willing to work for free.”

And it worked. Mathur’s first step into the working world got here during her first summer on the University of Texas on the travel company Travelocity, doing administrative and research work for the General Council – all without spending a dime.

In the tip, having this experience on her resume proved invaluable.

One internship led to the following

For Mathur, this primary internship had a decisive influence on her profession.

“The next summer, that have helped me have the following experience and so forth. [and] and so forth,” she adds.

“By the time I was a junior, I had enough real-world experience that I could talk about it in these interviews in a way that resonated with the people interviewing me because I had been doing it for a while.”

Before he graduated, Mathur was offered a full-time position as a technology consultant at global consulting firm Protiviti.

“I was in my twenties and was advising much more experienced people on all the technical issues of their companies,” she adds. “So you can imagine that dynamic too, it was not an easy job.”

Yellow Pages are out – but your personal happiness will not be

Although the Yellow Pages aren’t any longer in print in 2019 after greater than five a long time, it has never been easier to locate potential employers.

Like Mathur, many Generation Z graduates today successfully try their luck with strangers in an effort to get a foot within the door of skilled life.

Just last week, Ashleigh Spiliopoulou said Assets that she got here across her dream employer, Emerge, by probability on Instagram. Instead of waiting for the PR firm to rent someone, the 25-year-old sent the founder an email directly with the topic line “Hustle suggestion” – and it worked.

Today, a yr later, she works as a senior account executive at Emerge and describes sending unsolicited emails to employers as a “life hack to avoid long job interviews.”

Another Gen Z graduate, Basant Shenouda, landed an internship at LinkedIn—where she still works three years later—through the use of the networking platform to see which conferences recruiters were posting about. She She then worked as a waitress at these events and handed out a stack of resumes to the hiring managers.

Meanwhile, 24-year-old Ayala Ossowski used the 20 hours per week she worked at a suburban Washington pizzeria to get poached by Washington’s elite, wearing a baseball cap together with her university’s logo on the front to each shift and giving an elevator pitch each time a customer asked her for it.

After a month of proving her skills as a pizza seller, Ossowski landed her first internship.

Don’t stop trying once you have got your foot within the door

An unsolicited call, email or tweet can open doors for you – but your efforts shouldn’t end there.

“Once you have the internship, you have to take it incredibly seriously,” warns Mathur. “That’s what I did, and that’s how I got the full-time offer.”

Because employers can close doors just as quickly as they open them.

That’s why Mathur suggests that unemployed Gen Z members should throw out their list of demands of potential employers – including a lot of earn a living from home, minimal working hours and a generous salary – and begin putting in the trouble.

“The list of criteria for people just leaving college or already in college is so long,” she says, adding that over time they are going to turn out to be more selective.

But for now, she advises young job seekers to show the tables and say, “If anyone could give me any experience, I would be eternally grateful.”

When Mathur reflects on her own success—from internship to employment and ultimately to Squarespace—she emphasizes that early in your profession, you have got to be “willing to do whatever it takes.”

“I was willing to work for free, I was willing to work as many hours as they needed – even evenings and weekends. I wasn’t fixated on traveling,” Mathur concludes. “You really have to be willing to do anything, any hours, any wage, any kind of work – you just have to keep an open mind.”

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