The concierge company with the longest waiting list

Founded by Italian celebrity chef Andrea Zagatti and lifestyle curator for billionaires and royal families alike, Alberto Verdulli – VZ Custom-made is a boutique travel concierge, lifestyle and “ultimate experience” company serving private, ultra-high net price individuals around the globe and acting as an extension of personal clubs, family offices, banks, travel agents and concierge firms.

They offer exclusive insider access, luxury travel arrangements in hypercars, jets or superyachts from the North Pole to Geneva, unimaginable restaurant reservations, exclusive use of entire floors of top hotels and personal meetings with A-list celebrities, athletes, heads of presidency, royals and billionaires, using the extensive networks and secret data they’ve built up over the past 15 years.

“We take a hands-on approach, work on-site, meet clients face-to-face and, most significantly, can be found 24/7.

“We are passionate about creating once-in-a-lifetime experiences, something that customers, despite their valuable following, never thought they would experience or could not achieve,” says Zagatti.

Whether a client desires to spend per week living like a king, meet a few of the world’s best doctors, or dine with royalty, your clients have unique desires that always don’t have any budget constraints.

“It’s normal for us to work with complex, last-minute requests,” adds Zagatti.

Instead of attempting to compete with giant concierge firms like Quintessentially and John Paul Group, VZ Custom-made is positioned in large corporate structures and offers B2B white label solutions as an extension of its services.

“We can play any role required through the mission, while the top user stays within the hands of our customer – our on-site experience with the world’s most demanding individuals is critical on this sector.

Even if the shopper has arranged the whole lot for the top users, VZ Custom-made will be added to the package to create the so-called Cherries on top during a vacation or experience,” says Verdulli.

“Thanks to our boutique organization, we will work at a rapid pace – and that’s hugely vital when coping with crises and unexpected events.

We have strategic connections around the globe that may resolve vital issues inside minutes,” adds Verdulli.

Co-founder Andrea Zagatti trained as a Michelin-starred chef on the world-famous Le Cordon Bleu College of Culinary Arts in London before spending three years working in a few of the world’s most influential restaurants, from Osteria Francescana to Mugaritz.

“I got into food because I like it when people enjoy trying my creations,” says Zagatti.

At the tender age of twenty-two, Zagatti became a personal chef and worked for major clients resembling Roger Waters, M&M, Kanye West, Drake, Matteo Renzi, Donald Trump, Barack Obama and the British Royal Family.

But when the Covid pandemic broke out, Zagatti suddenly needed to adapt his business model as most, if not all, dinners and parties were not being booked. So he began offering a more concierge-oriented service to his celebrity clients along with his black book of ultra-high net price individuals, while also gaining media attention for his luxury gourmet sandwich company, Mr Z’s Luxury Sandwiches.

“Suddenly I used to be making friends with all my previous clients who had hired me and was surrounded by the highest 1% – while Alberto got here from the world of lifestyle arrangements, one-on-one attention to top families and customised experiences, caring for their wildest dreams.

After managing several projects independently with great success, we decided to create an organization to totally exploit our shared approach and keenness for creating value for demanding people,” says Zagatti.

Zagatti tells me that if someone desires to play tennis with a champion in his private villa, dine with a famous designer or government official, enjoy a health vacation on a yacht or attend a personal concert at a world-famous venue, VZ Custom-made could make it possible with a phone call.

“We have access that the majority other concierge firms do not have because they arrive from, for example, a ‘work environment’ – they’ve had insight into the world of the 1%, but haven’t been present in it daily, like Alberto and I even have been for many years.

“People who travel in this world every day have access to businesses and opportunities that are not available to most people,” adds Zagatti.

“When a client needs a chalet, villa or unique venue, our direct relationship with the owners allows us to give you something unique and, generally, exceptional.

Recently, a customer desired to Ferrari 250 GTOfollowed by a sort of A thousand miles Awards ceremony like within the old days,” added Zagatti.

Alberto Verdulli, then again, has spent the last 15 years as a way of life curator for billionaires and royal families around the globe, creating bespoke experiences, facilitating the acquisition of passion assets and introducing off-market opportunities in business areas.

“If you want to meet famous fashion designers, experience a day on the track with an F1 champion, scout unique venues for your next event, source passion-driven off-market assets for your next purchase, or seek out the best healthcare solutions and programs in the world, you can count on us and our black book,” says Verdulli.

VZ Custom-made recently hosted a bespoke seven-day Longevity and Business retreat for its influential clients, tailored to every client’s profile and tastes.

The goal was to expand their knowledge of the healthiest food on this planet and to undergo evaluation and treatment from a few of the world’s best longevity experts.

There are also master classes on stress management and performance improvement in addition to style improvements with world-renowned personal stylists.

“All while sharing passions like golf, watches, rare supercars and meaningful human connections,” says Verdulli.

Given the high demand, the couple is now considering limiting their services to a select variety of organizations and individuals and offering them on a quarterly fee basis.

“Our calendar is largely booked in advance for experiences and events and we have a long waiting list. To ensure our one-on-one service, paying up front may be the best option for a select few clients with a high frequency of demand, especially for repeat last-minute arrangements,” says Verdulli.

For more information visit www.vzbespoke.com.