The place captures the texture of the Florentine community.
Under the leadership and private support of the Babini family and hotel general manager Claudio Meli, THE PLACE FlorenceA well-liked boutique hotel in Florence, Italy, has reopened after a serious redesign Luigi Fragola Architects.
The newly designed property includes 20 rooms and suites in addition to a wide range of common areas, offering guests the complete feel of the local Florentine community. With a mixture of recent and historical design elements, infused with the art of Italian hospitality, THE PLACE Firenze reflects the timeless charm and excitement of Florence and is good for discerning clientele and guests.
The Studiolo serves as a spot for guests to loosen up.
Accented by a relaxing color scheme of greens and creams, in addition to tactile materials and bespoke furniture, The Fireplace, Studiolo and Glass Yard function public spaces for guests to loosen up, eat and reflect, making a tranquil atmosphere. The Glass Yard takes center stage and contains a sloped atrium paying homage to a greenhouse, providing loads of natural light to lift spirits. Foliage compositions and wild plants are strategically placed and placed next to works by Florentine artists. The hidden Studiolo space pays homage to small art studios inspired by the trendy “Studioli”.
Acclaimed chef Asso Migliore creates culinary delights drawn from the region’s wealthy, rustic gastronomy, each deeply rooted in Tuscan tradition. Menu highlights include Il Filetto (fillet of free-range Calvana beef paired with truffle mashed potatoes and bok choy) and Il Pescato (fish of the day with potatoes, Taggiasca olives, capers and tomatoes), which mix locally sourced and traditional ingredients use Italian cooking techniques. . The restaurant also offers a singular flambé dining experience with an eclectic four-course menu prepared on the table, offering a contemporary tackle a storied hospitality tradition. A mixology program from Food & Beverage Manager Zaccaria Media complements every meal.
LAO, a Florentine goldsmith school, mentors young artisans.
At the guts of the hotel ethos and THE is its philanthropic foundation, a project dedicated to protecting, preserving and promoting centuries-old traditions of Italian creativity and artistic craftsmanship. The property’s cultural program is designed to maintain these traditions alive. For a donation, guests can participate in exclusive on-site tours of artisan workshops that concentrate on various creative forms specific to the region, including weaving, scagliola and goldsmithing. Young artisans participate in collaboration with LAO, a Florentine goldsmith school The place of miracles are entitled to support through scholarships that directly contribute to the continuation of local customs and traditions. The newest partner, Pampaloniis a family-owned silversmith who has been working within the fourth generation since 1902.
THE PLACE that Firenze belongs to The hospitality experience (also often known as THE) – a brand new collection of Italian luxury properties owned and operated by the Babini family and includes three hotels in its current portfolio: THE PLACE Firenze (Florence), Londra Palace (Venice) and the upcoming Borgo Dei Conti Resort (Umbria). is scheduled to debut in summer 2024.
Carlo and Michela Babini, along with Claudio Meli, recently gave several insights into THE PLACE.
1) Describe the history of THE PLACE Firenze.
THE PLACE Firenze was formerly called JK Place Firenze and was acquired right in the beginning of its existence, just a couple of months after it opened, and has been under our management since day one, with Claudio Meli. At that point it was decided to maintain the previous name of the property as there was no other hotel under the identical brand. In 2019 we decided to rebrand and renovate. The Hospitality Experience is the brand new brand group we launched in 2022 to strengthen our collection and prepare to construct our future. Our collection began in 1938 on the Londra Palace Venezia and expanded in Florence in 2003 and Perugia in 2009. – Carlo Babini, CEO of The Hospitality Experience (Owner)
The actual location of THE PLACE Firenze, in Piazza Santa Maria Novella, is where Florence used to have its city partitions. This happened within the Middle Ages when there was a gorgeous vineyard within the church of Santa Maria Novella, which has now been replaced by a rose garden right in front of the property. When the team opened the hotel constructing, they found condominiums on the bottom floor, which have now been converted into the hotel’s magnificent Glass Yard, which was a incredible flower shop within the ’60s. What adds to the casualness and romance is the indisputable fact that the shop was run by our actual florist’s father. — Claudio Meli, General Manager of THE PLACE Firenze
Guests feel Florence in each detail.
2) How does the renovation capture the local Florentine community?
THE PLACE is stuffed with Florentine craftsmanship from our artisan partners at The Place Of Wonders Foundation who’ve created amazing bespoke pieces for us. Guests can discover pieces across the hotel like on a treasure hunt – of their rooms, within the restaurant and in all of our cozy living rooms. The feeling for place is a pillar for us at THE PLACE, here you possibly can really feel Florence in each detail. —Claudio Meli
The foundation invests in the subsequent generation by supporting education.
3) What is the mission of The Place of Wonders?
Place Of Wonders’ mission is to advertise and promote the human heritage of Italian craftsmanship. The effect is twofold. On the one hand, the Foundation invests in the subsequent generation by funding scholarships at schools and training institutes for emerging young talents to change into the subsequent generation of artisans, while at the identical time enhancing the guest experience through interactive and academic visits to this exclusive group of artisans and fostering an appreciation for the artistic and craft wonders that enrich our cities through the invaluable contributions of General Manager Claudio Meli. This initiative promotes the concept of conscious travel and connects guests with the cultural heritage that makes each place unique. – Michela Babini, Director of The Place of Wonders Foundation
