Is the long run of labor flexible? According to a survey by the Future Forum, reports of the Institute for Economic Policy80 % of data staff want flexibility of their workplace and 94 % of them want flexible working hours.
The desire of the Americans after control over where and the way they work is accompanied by the rise of the GIG Economy, which provides increasingly people access to freelance or part -time jobs – sometimes in the shape of an ancillary employment, which is the case, for instance a 3rd of the adults within the USA.
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Even industries which were around for hundreds of years are taking over the brand new normality of the US workers-and profit from it. Marketing that leaves traces Modern roots return to the commercial revolution At the start of the 18th century, certainly one of them is.
We are rosieAn organization that provides strategic advice and talent solutions for marketing teams, brands and agencies a report To learn how freelance work affects the industry today.
The results are clear: no matter whether you might be a 9-5 marketer who’s eager about starting your freelance full-time employment, or is on the lookout for a marketing side job to complement your foremost income, it’s a lucrative time for the beginning.
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According to the report, the typical marketing budget was reduced by 15 % in relation to sales in 2024, which implies that employers within the marketing sector might have alternatives to traditional employment relationships in the event that they want to attain a greater return on investment (ROI).
In the past three years, about three quarters (74 %) of the marketing teams have increased using freelance talents, and in 2025 57 % of those employers await the information that using freelance talents will increase.
An increase in efficiency is the foremost reason that the corporate manager calls for the employment of freelance specialists (81 %); Additional benefits, amongst other things, include more skills in a team (67 %), temporary support to cover an increased workload (63 %) and the undeniable fact that it’s more cost effective than setting full or part-time employees, means it within the report.
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However, the change shouldn’t be only positive for marketing managers. Employees who use their talents for freelance activities, be it flexible full -time jobs or additional part -time jobs, could make their schedules more flexible and higher check their income.
66 % of freelancers assume that they are going to still be a freelancer in three years, and 68 % of them will probably recommend working as a freelancer to a friend, because the survey showed. In addition to flexibility, freelancers appreciate independence (42 %), the chance to attain the next income (33 %) and the chance to work on quite a lot of projects (30 %).
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“Freelance activity gave me space and autonomy to find out what I would like to do next,” said Dwayna Haley, member of the Rosie community, within the report. “I can proceed to work on this discipline, apply and learn, but the extent of flexibility that I get enables me to design my life and my days in order that I can really take the time about what I do to think. “
