Wednesday, March 11, 2026

This millennial entrepreneur lost over £74,000 on Alibaba shares before capitalising on his generation’s love of avocados and influencers – now he’s a self-made multimillionaire

This millennial entrepreneur lost over £74,000 on Alibaba shares before capitalising on his generation’s love of avocados and influencers – now he’s a self-made multimillionaire

What would you do for those who had a six-figure salary? Maybe you’d never cook one other meal, or treat yourself to a Thai massage and a Soho House membership once a month to alleviate the stress that comes with working at your peak.

Here at The Good Life, you not should imagine what life at the highest is like: get real inspiration on how essentially the most successful people live their lives.


Today Assets Meet Timothy Armoo. The London-based entrepreneur has founded several successful start-ups, been featured on the covers of business magazines and change into a self-made millionaire – all before he even turned 30.

Armoo ​​got his start in entrepreneurship at just 14 years old (and this despite living on a council estate) when he began offering tutoring to fellow schoolchildren. Within six weeks, he had grown the business to 65 tutors.

By the age of 17, he had already made an acquisition with the sale of his publication “Entrepreneur Express” to Horizon Media, and he had also experienced the pain of various failed ventures.

Then, when most students were partying, Armoo ​​​​spent his sophomore yr in 2017 founding Fanbytes, his most successful company so far.

17 years old

The age at which Timothy accomplished an acquisition.

The influencer marketing agency began by connecting social media campaigns with brands and content creators. It soon counted the likes of the British government, Deliveroo and Samsung amongst its clients, and by 2022 it was so lucrative that global media agency Brainlabs had acquired it for an eight-figure sum. Armoo ​​was just 27 years old on the time.

Now he teaches others to follow in his footsteps through consulting, public speaking and his upcoming book Cheat Codes.

Finances

Assets: What was the perfect investment you ever made?

It’s a neck-and-neck race between a lithium mine and avocados. I financed the acquisition of a lithium mine with some friends and it was an incredible deal. Within a yr it brought a 63% return.

I actually have also participated as an investor in a big avocado company in Kenya that’s generating exceptional returns of 30-50% per yr.

Don’t spend money on belongings you don’t understand.

The worst?

I fell for the stock market hype and acquired some terrible stocks: I lost £74,111 on Alibaba shares (I do know this because I actually have a journal entry reminding me not to speculate in anything blindly). I lost £53,241 buying Unity. (That’s one other journal entry.)

Fortunately, I made these mistakes right firstly after I sold my company. The lesson was: “Don’t invest in what you don’t understand” and “think about the cons before you think about the pros.”

Do you carry a wallet with you?

I do. I take advantage of it to administer my Help Someone Fund, which is £250 that I take advantage of to assist specific people in the course of the week.

By helping, I do not just mean donating to charity, but doing it in a really specific way. For example, paying for somebody’s groceries or getting a taxi home for somebody in need. I’ve been doing this for some time and it really makes me giddy after I see someone I might help. It’s a selfish act of selflessness.

I take advantage of it for my Help Someone Fund, a sum of £250 that I take advantage of to assist specific people in the course of the week.

Timothy on carrying a wallet.

What personal financial advice would you give your 20-year-old self?

The amount of your income is directly proportional to your skills, so if you desire to make a whole lot of money, improve your money-making skills. These could possibly be areas resembling marketing, sales or team management.

Ideally, you’ve skills that could be used to resolve big problems, since the more problems you’ll be able to solve, the extra money you make.

Best investment:

One of Armoo’s best investments was an avocado business.

d3sign via Getty

What subscription are you able to not live without?

YouTube Premium.

I’m convinced that in the event that they increased it to £1,000 a month it might still be price it. What I learned on YouTube modified every thing.

January 18, 2024, Hamburg: An axe is stuck in a target in the WoodCutter. Hamburg's first axe throwing bar, WoodCutter, was presented at a press event in Othmarschen Park. Photo: Georg Wendt/dpa (Photo by Georg Wendt/picture alliance via Getty Images)
Timothy lost the watch he had been given by a member of the family during an axe throwing competition.

Georg Wendt/Picture Alliance via Getty Images

Where is your favorite watch from?

I’m probably not a watch fan. I had a watch from a member of the family that I loved and I recently lost it in an axe throwing competition! So in the mean time it’s mostly Apple Watches. My friends have tried to speak me into getting a Patek or an AP but I’m pretty “meh” about that.

An Apple Inc. iWatch Ultra 2 on display at the company's store during its grand opening in Kuala Lumpur, Malaysia, Saturday, June 22, 2024. Malaysia is becoming an increasingly important country for Apple in terms of both production and distribution. The U.S. company started producing some Macs in Malaysia a few years ago, while it also produces some iPhones in India and AirPods in Vietnam. Photographer: Samsul Said/Bloomberg via Getty Images
Armoo ​​​​has a soft spot for his Apple Watch.

Samsul Said/Bloomberg via Getty Images

The necessities

How do you commute to work?

I just go to my office in London Bridge.

Blurred image of business people crossing London Bridge with office buildings including The Shard in the background, London, England
The entrepreneur walks to his office, which is positioned south of the river in London Bridge.

Bim via Getty

How do you get your every day coffee kick?

I don’t drink coffee.

How about eating on the go?

I actually have a weekly subscription with an organization called FuelHub that delivers ready-to-eat meals on the go. I get 10 meals every week and that is enough.

When I am going out for lunch I often grab Farmer J, it gives me the protein and carbs I would like. Recently I’ve also change into a fan of Yolk, they make great sandwiches.

Where do you purchase groceries?

Amazon for my organic eggs. M&S for every thing else.

A customer holds a shopping basket as she selects an item in a grocery section of the Marks & Spencer Group Plc (M&S) store at the Westfield Stratford City shopping mall in London, Britain, Thursday, June 27, 2013. British retail sales rose more than economists had forecast in May as consumers spent more online and grocery sales rose at the fastest pace in more than two years. Photographer: Chris Ratcliffe/Bloomberg via Getty Images
The millennial entrepreneur does his weekly grocery shopping at M&S’s Foodhall.

Chris Ratcliffe/Bloomberg via Getty Images

How often do you eat out per week and the way often do you cook at home?

I eat out once every week and it’s always something protein-rich like a pleasant steak. My favourite is Cut on 45 Park Lane. Alternatively, I really like this place called Casa Do Frango, but particularly the branch on London Bridge. It’s affectionately called ‘upmarket Nandos’ and so they have the perfect chicken on the town.

When I actually have a cheat day (I plan one a month), I am going to a neighborhood store that eats plantain chips. They are my weakness.

The delicacies

Are you the proud owner of a futuristic gadget?

I own a Remarkable Notebook that’s an incredible companion in every single place I am going. I do not need so many various journals anymore.

I’m also really into my Nothing EarPhones. I got them as a part of a present at a founders meeting and so they are the perfect headphones I’ve ever had. I used to be an Apple fanboy however the incontrovertible fact that they were at all times muffled after I was on the phone put me off.

A Tesla Model X during the Montreal Electric Vehicle Show in Montreal, Quebec, Canada, Friday, April 19, 2024. Prime Minister Justin Trudeau is offering more tax breaks to auto companies to locate their electric vehicle factories in Canada as companies like Honda Motor Co. and Toyota Motor Corp. consider lucrative new investments. Photographer: Graham Hughes/Bloomberg via Getty Images
Timothy drives a Tesla Model X and seems like “Batman” each time he gets in it.

Graham Hughes/Bloomberg via Getty Images

How do you recuperate from a top job?

I train loads, five days every week. I actually have two gym memberships: ThirdSpace and Gymbox. My friends think it’s weird, but I believe Gymbox has the perfect leg equipment, so I take advantage of it for leg day. On other days I am going to ThirdSpace. I also go axe throwing and play padel very often.

What is the perfect extra you’ve ever bought?

I only learned to drive in November 2023, so I purchased a Tesla Model X firstly of the yr and had it wrapped in matte black. Every time I get in, I feel like Batman.

Armoos quarterly holiday destinations:

Tokyo skyline at night. Japan
In the primary quarter of this yr, Timothy traveled to Japan.

Francesco Riccardo Iacomino via Getty

Aerial view of Rio de Janeiro on a sunny day from a helicopter. The landmarks Christ the Redeemer and Sugarloaf Mountain can be seen.
In the second quarter, Timothy traveled to Brazil.

zxvisual via Getty

Take us on holiday with you. What’s next in your holiday list?

I am going on holiday every three weeks after which an enormous one every quarter. In the primary quarter it was Japan and within the second Brazil. In the third quarter I’ll go to Vietnam or Costa Rica – I do not know yet. And I’m currently in a fitness training camp in Portugal for every week, which is great.

Here at The Good Life, you not should imagine what life at the highest is like: get real inspiration on how essentially the most successful people live their lives. Check out our other “The Good Life” profiles.

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